In January of 2024, Mekanism build a fully integrated campaign for AZO.
Similarly to Estroven, the new campaign uncovers taboos, and takes aim at the way women are made to feel about their health. While these issues (UTIs, yeast infections, and bladder control issues) are common among women, dealing with them is something that many women are skittish about or not willing to talk about, ultimately leading to shame and inaction. The new brand platform, “Care that Goes There” takes that on directly and features three :15 films. The films show two friends in casual conversation about their health issues, but they are continuously interrupted by censors. The films end with the line “Let’s stop treating women’s health like a dirty word.”
Setbacks are an inevitable part of every gamer’s journey.
It’s how we push past defeat that ultimately defines us. “Reach Your Impossible” is a tribute to the resilience of serious gamers everywhere, positioning Lenovo Legion as best-in-class gaming machines built with the power, reliability and forward-thinking to propel gamers toward any goal.
Not everyone can be a ‘morning person’. But with Quaker Cold Cereal, anyone can turn their mornings around.
Lipton wanted to talk to a target who was too busy running on the hamster wheel we call life, so we introduced them to a moment where you can Stop Chuggin and Start Sippin.
Kroger, the nation’s second-largest retailer, hired DDB New York as its first-ever agency of record in July 2019.
We created a whole new animated world unlike anything ever seen in the grocery category. We removed the brand from the sea of sameness and celebrated fresh food and all the people who love it.
We started with a complete soup to nuts brand refresh. Everything from the logo to in-store signage was updated. Fresh for Everyone launched across the 28 banner stores on broadcast, online, in-store and circulars. We even created an app to Kroji-fy yourself!
Purex is one of the most powerful laundry detergents that you can get for your money. It’s in fact, the Smart Way to Do Laundry. We teamed up with How to DAD influencer, Jordan Watson, to bring this mantra to life. The campaign launched across all online platforms in the summer of 2019 and skyrocketed sales for the tiny brand.
There will be stains. Lots of stains. And a cute baby!
Great stories stand the test of time. And in 2019, the Tribeca Film Festival wanted to celebrate 3 amazing stories. Apocalypse Now, The Simpsons and Spinal Tap. To do this, we meticulously translated and reimagined over 100 scenes using a 5,000-year-old storytelling technique: Egyptian Hieroglyphs. Proof that great stories are timeless.
We captured everything down to the smallest detail. Every scene was accurately translated and recreated. We also developed specialized color palettes based on the same 6 colors ancient Egyptians used. And with the help from a doctor of Egyptology from Brown University, we created of 270 hieroglyphs and symbols. And if you weren’t an expert in Egyptology, we created a translator to translate the glyphs for you. The campaign was a huge success and gave fans a chance to experience their favorite stories like never before.
PRESS:
Creativity
Communication Arts
Little Black Book
Shots.net
Shoot Online
AWARDS:
Cannes Lion Gold – Industry Craft: Typography Brand & Communication
Cannes Lion Gold – Industry Craft: Illustration Outdoor
Cannes Lion Shortlist – Industry Craft: Typography Print & Publishing
Cannes Lion Shortlist – Industry Craft: Typography Outdoor
Clio Awards Gold – Art Direction
Clio Awards Gold – Billboard
Clio Awards Gold – Illustration
Clio Awards Gold – Typography
Pringles Canada came to us with a very simple proposition. Create a campaign to gets Canadians interested in guessing what the Pringles Mystery Flavor is. Oh, and the catch? Do it for a budget of 25k.
When we heard the words “mystery” and “clues” we immediately thought of Serial, the infamous podcast from NPR. This led us to the creation of the Pringles Mystery Popcast. Every single piece of this podcast is a clue to the mystery (worth the prize of 10k!). Even the hosts name, Evelyn DeParis, is an anagram for the mystery flavor. We hid one clue per episode, so listeners got your taste buds ready and the internet blew up.
In fact, we were even featured in a Puzzle Blog!
See what happens with Downy softness. This spot debuted during the 2014 Victoria's Secret Fashion Show.
Adam DeVine of Workaholics and Mike & Dave Need Wedding Dates stars in the Back To School campaign for Best Buy.
In addition to a :60 anthem, "How to College," the campaign also included four TV spots and two teaser video for online content. A series of Emojis were made in Adam's likeness, called "Adamojis." They are available on the Apple Store for free download!
This campaign was a huge success for Best Buy and was written up in Creativity.
Tituss Burgess of Unbreakable Kimmy Schmidt gets feisty for Downy Unstopables.
We all tend to be caught up with life, technology and the busy world we live in. Downy reminds us just how powerful touch can be.
GoGurt reminds us that not every mom can be the best at everything. But they are the best at giving their kid the most nutritions snacks they can.
In 2013 Cheerios launched a simple campaign about the simple power of Cheerios. It reinvigorated the brand and even led to a One Show nomination for the Outdoor/Billboard campaign.
The Print/OOH was also featured in 2013 Creativity Magazine.