Adam DeVine of Workaholics and Mike & Dave Need Wedding Dates stars in the Back To School campaign for Best Buy.
In addition to a :60 anthem, "How to College," the campaign also included four TV spots and two teaser video for online content. A series of Emojis were made in Adam's likeness, called "Adamojis." They are available on the Apple Store for free download!
This campaign was a huge success for Best Buy and was written up in Creativity.