Have you ever wondered what sunscreen tastes like? Carnival Cruise Line and Van Leeuwen Ice Cream decided to find out. As summer came to an end, we created Sunscreen Ice Cream, a limited-edition flavor that was a playful protest against summer ending. The unexpected partnership between Carnival and VL sparked massive buzz online, generating millions of earned impressions across social and press. By bottling the taste of sunscreen (minus the SPF), we turned a fleeting flavor into one of Carnival’s most talked-about cultural moments of the year.