20 YEARS OF WHAT’S NEXT

2004: Nokia bricks, MapQuest directions, lower back tattoos.
2024: Advertising Week New York’s 20th anniversary conference, which we advertised for using: Nokia bricks, MapQuest directions, lower back tattoos.

This bombdiggity 2004-style campaign included online video, social teasers, digital OOH, a LinkedIn post generator, (temporary) tribal lower back tattoos for all conference attendees, and a giant AW20 logo that floated and changed colors like a DVD screensaver on the NASDAQ building.