NFL PLAY 60 is the NFL's campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity. 

When kids get out and play, a lot of natural creativity happens. Never-before-played games and sports are invented, or old ones get new twists.

Together with NFL Running Back Todd Gurley, we filmed real kids-friends, siblings, and classmates- playing their own made-up games, capturing authentic moments as kids put their imaginations in action.