Carnival is calling

The starting insight was simple and a little bleak. The world is in a fun deficit. Champagne sales are down. People are stressed, burnt out, and buried in their phones. Fun isn’t gone, but it is definitely deprioritized.

Carnival Is Calling was built as a response to that moment. A reminder that fun isn’t frivolous, it’s necessary. Anchored in the platform Find Your Fun Again, the work repositioned Carnival as more than a vacation. It became permission to unplug, loosen up, and reconnect with the version of yourself that knows how to have a good time. The result was a brand that showed up with humor, heart, and cultural relevance, helping make fun feel urgent again.