In January of 2024 Estroven launched “It’s Menopause and We Can Help.” When women are at a certain life stage and they suddenly start sweating out of nowhere, or when they just can’t get a good night’s rest, or when it seems like everything shrunk in the dryer, it can drive them mad. But it’s not in their head– it’s menopause. This campaign reframes menopause as something that happens to women, not something that defines them.