To remind people that big moments don’t start at kickoff, Quaker partnered with Eli Manning to make breakfast part of the Super Bowl conversation.

The idea: Pregrain.
Before the wings. Before the couch. Before the chaos.

The TikTok-first campaign invited fans to show how they fuel up with Quaker Oats before the big game, turning a simple morning routine into a cultural ritual. With Eli leading the charge (and the deadpan humor), fans shared their own pre-game prep for a chance to win tickets to Super Bowl LVIII in Las Vegas.